| 0:00 – 2:00 |
停留、报价格、拉首轮评论 |
站机器旁边；面对镜头；微笑；指镜头；指左上角；用手比 8 / 16 |
Stand next to the treadmill; face the camera; smile; point at the camera; point to the upper left; show 8 / 16 with your fingers |
先别划走，如果你最近正在看家用跑步机，先留我 30 秒。这款是 UMAY U17F，今天直播间 8% 版本是 115，16% 版本是 129。而且我会直接教你怎么领券、怎么下单。你现在告诉我，你更偏向基础 walking 版本，还是更高坡度版本？基础版打 8，坡度版打 16。 |
Don’t scroll yet — if you’ve been looking for a treadmill for home, give me 30 seconds. This is the UMAY U17F. In this live, the 8% version is $115 and the 16% version is $129. I’m going to show you exactly how to claim the coupon and place the order. Tell me right now — do you want the basic walking version or the steeper incline version? Type 8 for basic, type 16 for incline. |
停留；评论 8 / 16 |
stay; type 8 / 16 |
| 2:00 – 4:00 |
强化价格吸引力；让用户注意优惠券；继续带评论 |
拿手机靠近镜头；点价格位置；指左上角；看评论区停一下 |
Hold your phone near the camera; point to the price area; point to the upper left; glance at comments and pause |
这款平时基本在 169.99 到 189.99 这个区间。但今天直播间 8% 是 115，16% 是 129，所以这个不是平时正常价格。现在先看左上角，那个优惠券不要跳过。如果你已经看到优惠券了，打 coupon；如果这个价格让你停下来了，打 price。 |
This one is normally around $169.99 to $189.99. But in this live, the 8% is $115 and the 16% is $129, so this is not the regular price. Now look at the upper left — do not skip that coupon. If you already see the coupon, type coupon. If that price got your attention, type price. |
看左上角；评论 coupon / price |
look at the upper left; type coupon / price |
| 4:00 – 7:00 |
让用户产生“我真的会用”的感觉；拉使用场景互动 |
上机；慢走；看镜头说话；问完停 2 秒 |
Step onto the treadmill; walk slowly; look at the camera; pause 2 seconds after asking |
我现在直接走给你看。这种机器不是让你做特别夸张的训练，它更重要的是让你在家更容易动起来。速度范围是 0.6 到 6.2 MPH，所以慢走、正常走、轻松 jog 都可以。最大承重 330 磅，日常家用更安心。你会更多拿它来 walking，还是轻松 jog？评论区打 walk 或 jog。 |
Let me actually walk on it so you can see it. This kind of treadmill is not about doing anything extreme — it’s about making it easier to move at home. The speed range is 0.6 to 6.2 MPH, so you can slow walk, regular walk, or do a light jog. It supports up to 330 pounds, so it feels solid for daily home use. Would you use it more for walking or light jogging? Type walk or jog. |
想象自己使用；评论 walk / jog |
imagine using it; type walk / jog |
| 7:00 – 10:00 |
强化家庭使用场景；展示便利性；继续带评论 |
展示支架；展示遥控器；继续走；问完停顿等评论 |
Show the stand; show the remote; keep walking; pause for comments |
这里有手机和平板支架，遥控器也在这里，整体操作很简单。很多人喜欢这种机器，就是因为它很适合正常生活。上班前、晚饭后、看电视的时候、居家办公休息的时候都可以用。你会把它放客厅、卧室，还是办公室？评论区打 living room、bedroom 或 office。 |
There’s a phone and tablet stand right here, and the remote is right here too, so it’s very easy to use. A lot of people like this kind of treadmill because it really fits normal daily life. You can use it before work, after dinner, while watching TV, or during a work-from-home break. Would you put it in the living room, bedroom, or office? Type living room, bedroom, or office. |
看支架和遥控器；评论空间 |
look at the stand and remote; type the room |
| 10:00 – 12:00 |
帮用户快速选版本；减少纠结 |
下机；左手比 8；右手比 16；语气果断 |
Step off the treadmill; show 8 with one hand; show 16 with the other; speak confidently |
我现在帮你把选择讲简单。8% 版本是 115，如果你想要基础、简单、日常 walking，就直接选 8。16% 版本是 129，如果你想要更高坡度版本，就直接选 16。不要想太复杂，基础版打 8，坡度版打 16，我看评论区帮你判断。 |
Let me make the choice easy for you. The 8% version is $115. If you want something basic, simple, and good for everyday walking, go with the 8. The 16% version is $129. If you want the steeper incline option, go with the 16. Don’t overthink it. Type 8 for basic, type 16 for incline, and I’ll help in the comments. |
评论 8 / 16；做选择 |
type 8 / 16; choose a version |
| 12:00 – 14:00 |
清掉发货和售后顾虑 |
站稳；直视镜头；语速放慢 |
Stand still; look directly at the camera; slow down slightly |
再给你们讲一下发货和售后。这款是美国仓发货，FedEx 配送，大多数订单 3 到 5 天左右送达。而且免运费，还有 12 个月保修。所以如果你现在犹豫的是发货和售后，这一块可以放心一点。 |
Let me quickly cover shipping and support too. This ships from U.S. warehouses with FedEx, and most orders arrive in about 3 to 5 days. Shipping is free, and it comes with a 12-month warranty. So if your hesitation is shipping or support, that part is covered. |
放下顾虑；继续留在直播间 |
feel reassured; stay in the live |
| 14:00 – 16:00 |
提高领券率和商品卡点击率；让用户实际操作 |
拿手机靠近镜头；指左上角；停 1 秒；再指商品卡；做“跟我来”动作 |
Hold your phone close to the camera; point to the upper left; pause 1 second; point to the product card; make a “follow me” motion |
现在跟着我一起做，不要只听。第一步，先点左上角优惠券。第二步，点商品卡。第三步，选你的版本，再下单。我再说一遍：先领券，再点商品卡，最后下单。如果你已经领好券了，打 coupon；如果你已经进商品卡了，打 card。 |
Now do this with me — don’t just listen. Step one: tap the coupon in the upper left corner. Step two: tap the product card. Step three: choose your version and place the order. Let me say it again: coupon first, product card second, order last. If you already claimed the coupon, type coupon. If you’re already on the product card, type card. |
领券；点商品卡；评论 coupon / card |
claim the coupon; tap the product card; type coupon / card |
| 16:00 – 18:00 |
推用户选版本；进入结账；制造成交推进感 |
指商品卡；身体前倾；语速稍快；等 checking out 评论 |
Point to the product card; lean slightly toward the camera; speak a little faster; wait for checking out comments |
如果你现在已经觉得它适合你家，就不要一直想。基础 walking 就选 8，想要更高坡度就选 16。如果你已经在商品卡里，先把版本选好。如果你正在结账，评论区打 checking out。 |
If you already feel like this fits your home, don’t just sit there thinking about it. If you want the basic walking setup, choose the 8. If you want the steeper incline option, choose the 16. If you’re already on the product card, go ahead and choose your version. If you’re checking out right now, type checking out. |
选版本；进入结账；评论 checking out |
choose a version; move into checkout; type checking out |
| 18:00 – 20:00 |
最终成交收口；让新进场用户快速明白路径；拉高评论区成交氛围 |
指左上角；指商品卡；看评论区；读几个评论；微笑点头 |
Point to the upper left; point to the product card; look at comments; read a few comments aloud; smile and nod |
我最后再帮刚进来的朋友重复一遍。先领左上角优惠券，再点商品卡，再选你的版本下单。8% 是 115，16% 是 129。已经下单的打 DONE，正在结账的打 checking out。如果你还卡着，直接告诉我你卡在价格、版本、发货还是下单步骤。 |
Let me repeat this one more time for the people just joining. Claim the coupon in the upper left first, then tap the product card, then choose your version and place the order. The 8% is $115 and the 16% is $129. If you already ordered, type DONE. If you’re checking out right now, type checking out. If you’re still stuck, tell me if it’s the price, the version, the shipping, or the order steps. |
下单；评论 DONE / checking out；提问 |
place the order; type DONE / checking out; ask a question |
